Your Home’s First Showing Now Happens Online
October 1, 2026
Why buyers may decide whether to see a property before they ever step through the front door
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Article 10 in The Lanham AI Listing Advantage™ series
Article 9 in The Lanham AI Listing Advantage™ series
Article 8 in The Lanham AI Listing Advantage™ series
Article 7 in The Lanham AI Listing Advantage™ series
Successful marketing is not always about reaching the largest audience
AI can organize the evidence, but it cannot take responsibility for the price
Incomplete information can weaken the marketing—and derail the transaction
A property can be eliminated before the seller ever knows it was considered
The most valuable marketing decisions are often made before buyers ever see the home
By Gary Lanham | Contributing Columnist The past several years have been interesting times for the Fort Lauderdale home sales market. As we’ve explored together in this column, the boom times of too many buyers chasing too few homes, and then, how rising interest and mortgage rates cooled what had been one of Florida’s hottest