Listing your home is a complex equation that incorporates price, timing, comparable values, and marketing to connect with that one buyer who will be your property’s next owner. This calculation can determine how quickly your home sells – and for how much.

The right team of real estate agents is vital to the equation.

The professionals at the Gary Lanham Group at Coldwell Banker Fort Lauderdale Beach Office are experts in the residential property market. With almost a combined seven decades of experience, we’ve logged thousands of closings at or above market value – and in record time-to-close.

We know the Greater Fort Lauderdale market. We’ve sold homes from the waterfront to the suburbs, from Deerfield Beach and Pompano Beach to downtown, Wilton Manors, Victoria Park, and elsewhere. Homes just like yours – by highlighting its unique amenities and helping tell the property’s tale to prospective buyers.
Working together, we will…

  • Price your home for quick sale, using market comparable data and the power of a licensed forensic appraiser on staff and the Coldwell Banker network.
  • Highlight those key features most appealing to prospective buyers. Great schools, access to shopping, rising home values, a prime lot or location… We tease out the attributes that make your home and neighborhood unique to your home’s next owner.
  • Elevate your property’s appearance, with professional photography, videos, and “live video” virtual showings marketed on traditional channels, social media like YouTube, Instagram, and Facebook, and almost 1,000 other real estate sites worldwide. Your home will almost sell itself on potential buyers’ mobile phones.
  • Professionally “stage” your home for sale and host open house events for the broker and agent community. These open houses, promoted on social media and with “Facebook Live” showings, lure buyers in real time.
  • Negotiate your price. Our team has negotiated 10,000 successful closings, each bringing nuanced and unique details not found in standard contracts or deliberations. Realizing no negotiation is “standard,” we advocate solely to get you the deal you demand.
  • “Bring home the sale.” From listing to negotiations to contact, inspections, and closing, the Gary Lanham Group oversees every key detail to successfully sell your home.

Listing your home is an important decision. The team you choose can soothe your concern, find your property’s next owner, and help you begin your life’s next journey. Let the Gary Lanham Group at Coldwell Banker Fort Lauderdale Beach Office help.


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