By Gary Lanham
At Gary Lanham Group at Coldwell Banker Fort Lauderdale Beach Office, we’ve built a team of real estate leaders unparalleled in the South Florida market. We offer white glove, personal service. Our Realtors, brokers, agents, appraisers and others are on your side, whether you’re buying, selling, or renting. That means that sometimes, we’re on your side more than once – all at the same time.
In a recent transaction, Jed Rubin, one of the Gary Lanham Group’s top rental and buyer’s agents, worked with me to sell the townhome of – and find a suitable new home for the types of customers where we excel – a very particular and demanding client. That’s the goal of real estate agents providing both services, serving the real estate client on two fronts, especially for a seller who becomes a buyer.
That’s not the realtor services offered – or offered well – by most agencies. For simultaneous concierge client real estate services, think of Gary Lanham Group as “One client, one team, both fronts.”
The transaction had its curves. But together, we delivered a remarkable experience, got him his asking price, and placed him in a condominium he could call home - again (more on that in a little later).
Our client, Ken, found our team on social media and had his initial assessment confirmed by several friends. He was hoping to sell his townhome in Fort Lauderdale’s Lake Ridge neighborhood and move on to his next stage in life. Located between Poinsettia Heights and Victoria Park, to call Ken’s home beautiful does it a disservice. The impeccable 3,000-square-foot, three-level residence was built in 2007 and upgraded over the years to become a contemporary masterpiece worthy of Architectural Digest.
Baby Boomers Seeking a Simpler Life
Ken is a Baby Boomer who was looking for a more manageable place to call home. But in selling his home, Ken knew it was wasn’t for just any buyer - or just any real estate broker to represent it. The home was exquisite and would attract a buyer willing to invest the time, money, love and attention Ken gave it.
Ken wanted the right agent and real estate team to take care of his needs. At the Gary Lanham Group, our goal is to create and deliver an expert, personal service real estate team.
Analytical with a keen attention to detail of a particular client, Ken warned us he expected nothing less than superior service. And, he wanted his home to remain clean during any showings. He even asked that we remove our shoes and slip on booties when we entered his residence. Undaunted, we were prepared to deliver a remarkable experience.
I arrived at our first meeting in early January with my associate Eileen Mulkey, a career broker and appraisal expert, to discuss Ken’s home. Eileen already had done her comparative market analysis. The home truly was unique in the area. Over the next 2.5 hours - a long time for an initial client meeting - we presented Ken with the rationale for our proposed asking-price range of between $535,000 and $550,000. We knew that every time the price rises by $10,000, people are eliminated by their search criteria.
Ken knew this, too. With his analytic mind, he pored over the real estate sites before our even stepping into his home. He knew what comps were in his market. Ken knew that if priced right, with the right real estate team, the home could be under contract in weeks and he could close in a month. The last thing he wanted was for it to linger on the market.
Ultimately, we arrived at an asking price of $539,000.
Are Fort Lauderdale Rentals the Answer?
Meanwhile, Ken also shared with us his plans for after the sale. He no longer wanted the hassles of home ownership. A rental seemed the answer. With Fort Lauderdale’s booming luxury rental market, I brought in Jed, our rental expert. A New Yorker like Ken, the two immediately hit it off.
In preparing to list and market Ken’s home, we also brought in photographer Bobbi Smith. A word about Bobbi’s work: she’s an artist behind the lens. Her images of the early morning light coming through the high clerestory windows in Ken’s home created a dappling effect on the artwork throughout the residence that captured its museum-quality appeal.
Then, videography professional Chetachi Egwu transformed Bobbi’s still images into a slideshow that brought the home to life. A link to the slideshow accompanied the listing that praised the fee-simple townhouse in the sought-after Lake Ridge area as a “stunning contemporary 3/3/1 pool home with garage, feels like an Art Gallery.”
Open house was scheduled for weekend immediately following the listing.
Tag-Team Open House: White-Glove Service
A home of this quality couldn’t be just another open house. Jed arrived on scene with Gary Lanham Group agent Patrick Cantrell to both show the home and manage the anticipated parade of visitors.
Good thing they both were there: Some 40 people showed up for the open house. With people lined up out the door, chaos could ensue. Patrick, a towering New York-transplant originally from Texas, his disarmingly dry wit, New York sensibility and Southern twang made people enjoy their short wait.
“You’re going to love seeing this place,” he promised. “We’re taking a little longer with some of these guests and you’re going to have the same experience.”
By day’s end, we had a full-price offer. Two more arrived by Monday.
Meanwhile, as the marketing worked its magic, Jed simultaneously compiled suitable rentals for Ken’s consideration. With charisma established between the two, Jed quickly assessed Ken’s needs.
From Rental to Condo with our Personal Service Real Estate Team
Ken wanted to rent. Or so he thought. Once they visited the luxury rental apartments across Fort Lauderdale, including those around the burgeoning Flagler Village area north of Las Olas, Ken realized he’d be a Baby Boomer among millennials. Maybe a condominium would better suit his psychographic.
A new listing for sale at Sunrise Tower near the Galleria Mall became available. Coincidentally, Ken previously lived there; he had even held an association board membership.
Jed and Ken considering the opportunity of buying. This is where the two had a distinct advantage over selling agents there. Ken knew the property. He spoke with the maintenance man. His due diligence exceeded even that of many agents.
Ken entered into a contract on a unit at Sunrise Tower within days of the contract on his Lake Ridge residence. He closed on his Lake Ridge townhome on February 8, and close on his condo once the current tenants vacate on February 28.
Just what ken wanted - no lingering sale of his townhome, and a quick close on his next residence. That’s what we were able to deliver: An expert team providing both services to a single client. The right team, featuring both services.
Selling & Donating Downsized Belongings
As an aside, as with many people who seek to downside their lives, Ken entered into a separate contract to sell some of his townhome’s furnishings to the buyer, who’s relocating from Miami. He also donated some belongings to Out of the Closet and the Paverello Center in Wilton Manors.
Between the closings, Ken plans to unwind with family in California.
If you’re seeking a real estate team with expertise in simultaneous white glove service, let’s talk.
Gary Lanham Group at Coldwell Banker Fort Lauderdale Beach Office is a boutique, personal service real estate team offering sales, leasing, and brokerage services to the Greater Fort Lauderdale area. A listings agent matches home sellers with buyers and tenants with landlords. While Broward County is our universe, we focus on real estate in Fort Lauderdale, Coral Ridge, Imperial Point, Oakland Park, Pompano Beach, and Wilton Manors. Call us today at (954) 695-6518 or visit www.GaryLanhamGroup.com.